This sign may mean three things:
- The salon’s management needs to hire an editor/proofreader, or maybe a nail technician or hair colorist with basic grammar skills;
- The printing shop where they had this sign printed needs to hire an editor/proofreader, or maybe an encoder or graphic artist with basic grammar skills;
- They realized the error too late and the management doesn’t have enough funds to have the sign corrected and re-printed;
- Or, the salon’s advertising team, if they have one, is plain crafty that they want to play mind tricks so those who read the sign will constantly be thinking about it.
It’s the fourth reason that had the sign replaying in my mind long after I saw it. Sort of like the movies “The Minority Report” or “Back to the Future” where what has yet to happen (“soon”) has already happened (“served”).
So even if you haven’t had your nails done or your hair colored in their salon yet (obviously because they haven’t opened shop yet), they are assuming (or just confident) that you will be going to their salon for your beauty needs, and that’s why they used the past tense.
Could this be a new trend in advertising? A new trick? We all know how the advertising industry cannot be fully trusted. Like I said, crafty.
Or they’re just blissfully unaware that they committed a grammatical faux pas. Either way, I hope the salon staff’s styling skills are better than their grammar.